ITB Events is one of the leading Destination Management Companies in Spain in the incentive and conference markets. With the company expanding, they asked me to help with a complete rebrand. Taking their existing logo, (which can be seen below) they wanted to create a bold new logo which could evolve as the company grows.
As ITB cover 5 different sectors I wanted to find a way to incorporate these into the new brand. I found the best way to do this would be through colour. By giving each sub brand their own colour scheme I was able to create seperate logos for each market while keeping the branding consistent with the main ITB Events logo. I then adapted this style across various marketing materials including business cards and flyers.
“I have to tell you our new corporate image it's been a massive huge success. Everybody loved your design and told me how great improvement it has been for our identity to incorporate such a strong branding. Thank you very much for helping me achieve that,”Olga N.Managing Partner, ITB Events