ITB Events

The Challenge

ITB Events is one of the leading Destination Management Companies in Spain in the incentive and conference markets. With the company expanding, they asked me to help with a complete rebrand. Taking their existing logo, (which can be seen below) they wanted to create a bold new logo which could evolve as the company grows.

The Outcome

As ITB cover 5 different sectors I wanted to find a way to incorporate these into the new brand. I found the best way to do this would be through colour. By giving each sub brand their own colour scheme I was able to create seperate logos for each market while keeping the branding consistent with the main ITB Events logo. I then adapted this style across various marketing materials including business cards and flyers.

ITB DMC Spain Logo & Business Cards Design
ITB DMC Spain Logo & Business Cards Design

“I have to tell you our new corporate image it's been a massive huge success. Everybody loved your design and told me how great improvement it has been for our identity to incorporate such a strong branding. Thank you very much for helping me achieve that,”

Olga N.Managing Partner, ITB Events

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