Nudge

The Challenge

I was asked by Alive! to design an infographic for their blog based on the book Inside the Nudge Unit. The book shares a mnemonic, EAST which is all about behaviour change and Nudge theory. I was asked to create an infographic that shares some of the main tips from the book in a visually eye-catching way.

The Outcome

Taking the idea of ‘navigating’ I created an infographic that showed explorers following a path to discover some of the main tips featured in the book.

Alive with ideas infographics - Navigating Nudge
Alive with ideas infographics - Navigating Nudge
Alive with ideas infographics - Navigating Nudge
Alive with ideas infographics - Navigating Nudge

Looking for help
with your brand?

Let's Chat about how I can help